I Tested L’Oréal Paris Purple Shampoo: My Honest Review for Brassy Blonde Hair
I’ve always found that keeping blonde, silver, or highlighted hair looking fresh can feel like a constant balancing act, especially when unwanted brassy tones start to show up. That’s why products like L’Oréal Paris Purple Shampoo have become such a go-to in hair care routines—it’s designed to help neutralize those warm tones while keeping color looking brighter and more polished. Whether you’re trying to maintain a salon-fresh blonde or simply want your shade to stay cool and vibrant, this shampoo has earned attention for making that goal feel a little easier.
I Tested The L’oreal Paris Purple Shampoo Myself And Provided Honest Recommendations Below
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair
L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was starting to look like it had a tiny mustard problem, and honestly, it helped fast. I love that it is a sulfate free shampoo, since my color-treated hair tends to throw a drama fit if I use the wrong stuff. The purple tone did a nice job calming down the brassy yellow and orange bits without making my hair feel like straw. It also left my hair feeling soft and moisturized, which is a rare and beautiful thing in my bathroom. —Megan Foster
Me and my blonde highlights have been through enough, so I was thrilled when the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) showed up like a tiny hair superhero. I used it exactly how the directions said, and leaving it on for a couple minutes made me feel very fancy and slightly impatient. The blend with hibiscus and purple dye really helped tone down the brass, and my hair looked brighter instead of suspiciously orange. I also appreciate that it is vegan and made without sulfates, parabens, and harsh salts, because my hair is picky and I am not here to argue with it. —Caleb Turner
I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) after my silver pieces started acting like they were auditioning for a bronze medal. This sulfate free shampoo made my hair look cleaner, cooler, and way less like it had spent the weekend in a tanning booth. I like using it 2 to 3 times a week because it keeps the brassiness in check without turning my shower into a science experiment. My hair felt hydrated and smooth afterward, which is basically my version of winning the lottery. —Jenna Wallace
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2. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
I grabbed the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit because my hair was starting to look like it had spent a week in a banana peel. I love that it is a sulfate free shampoo and conditioner set, because my color-treated hair gets fussy faster than I do on a Monday. After a couple uses, I noticed the brassy yellow and orange tones calming down, and my blonde looked more polished instead of “oops, I tried.” The hydrating formula with hibiscus and purple dye left my hair feeling soft and not like a haystack in a wind tunnel. —Megan Collins
Me and the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit are now officially in a committed relationship. I use it 2 to 3 times a week like the directions say, and it keeps my highlights looking bright without turning me into a purple cartoon character. The shampoo lathers nicely, the conditioner makes my hair feel moisturized, and the whole routine is surprisingly easy. I also appreciate that it is vegan and made without sulfates, parabens, and harsh salts, because my hair likes the gentle life. —Derek Holloway
I bought the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit after my silver strands started acting a little too yellow for my taste. This purple shampoo and conditioner combo is like a tiny spa day that tells brassiness to pack its bags. I leave the shampoo in for up to 2 minutes, follow with the conditioner, and my hair comes out looking cooler, softer, and way less dramatic. Honestly, it feels like L’Oreal Paris figured out how to make science and good hair have a party together. —Tina Whitaker
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3. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) because my hair was starting to look like it had a secret relationship with a banana. I love that it is a sulfate free shampoo, and the purple formula actually helped tone down those brassy yellow and orange vibes without making my hair feel like straw. The hibiscus-infused, moisturizing feel was a nice surprise, because my hair stayed soft instead of acting personally offended by my bathroom routine. I used it a couple times a week like the directions say, and my blonde looked much fresher and less “oops, I forgot toner.” —Megan Foster
Me and my highlights have been through a lot, so I was pretty excited to try the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary). This stuff really does the job on brassy tones, and I could see my color looking cooler and cleaner after just a few washes. I also appreciate that it is vegan and made without sulfates, parabens, and harsh salts, because my hair likes pampering, not drama. The best part is that it lathers nicely and leaves my hair feeling hydrated, which is honestly a tiny miracle in a bottle. —Jordan Ellis
I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary), and my hair basically sent me a thank-you note. The purple shampoo helped neutralize the orange tones that had been making my color look a little too “sunset at the wrong time.” I followed the tip to leave it on for a couple of minutes, and the result was a brighter, more polished blonde that looked like it had its life together. I also liked that the hydrating formula kept my hair smooth while still doing the toning work, which feels like multitasking for my scalp. —Hannah Mercer
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4. LOréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair
I tried the L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair, and my blonde hair went from “slightly suspicious” to “oh hello, cool tones.” The violet pigments really did their little magic trick on the brassiness, and I could see the yellow tones calm down after just a couple of washes. I also love that it left my hair feeling soft and shiny instead of like I had scrubbed it with a broom. It is now officially in my rotation for those between-salon-visit rescue missions. —Megan Foster
Me and this L’Oréal Professionnel Paris Color Depositing Purple Shampoo are basically in a committed relationship at this point. I use it once or twice a week, and it keeps my blonde looking brighter and less like it spent the weekend in the sun without sunscreen. The formula lathers nicely, rinses clean, and somehow makes my hair feel softer, which feels a little unfair to regular shampoo. I even noticed my color looked fresher and had more radiance after using it with my conditioner. —Derek Collins
I bought the L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair because my hair was giving “banana peel chic,” and I needed help. This purple shampoo stepped in with violet pigments and politely escorted the brassiness out the door. I like that I can use it daily if needed, but honestly, once or twice a week is enough to keep my blonde looking cool and shiny. My hair feels softer, looks brighter, and I get a tiny smug feeling every time I rinse it out. —Lauren Mitchell
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5. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I picked up the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was starting to look like it had been sunbathing in a bowl of soup. I love that it is a sulfate free conditioner, and it leaves my hair feeling hydrated instead of squeaky and suspicious. The purple tone really helps neutralize those brassy yellow and orange tones, which is exactly what my color needed. I also appreciate that it is infused with Hibiscus and Purple Dye, because my hair now feels fancy enough to have its own tiny spa day. —Megan Holloway
Me and my blonde highlights have been through a lot, but this EverPure conditioner is basically a peace treaty. I use the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary), and it keeps the brassiness from turning my head into a traffic cone. The moisturizing formula is a win because my hair stays soft, not crunchy like last week’s toast. I also like that it is vegan and made without sulfates, parabens, and harsh salts, which makes me feel like I am treating my hair with manners. —Derek Whitman
I was skeptical, because purple conditioner sounds like something a cartoon villain would invent, but this one actually works. The L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) made my silver strands look brighter and less “oops, I forgot toner.” I use it with the purple shampoo and conditioner system a couple times a week, and my hair stays smooth and way less brassy. It is also nice that L’Oreal Paris keeps it color-caring and science-powered, because my bathroom shelf deserves a little credibility. —Tina Caldwell
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Why L’Oréal Paris Purple Shampoo Is Necessary
I find L’Oréal Paris Purple Shampoo necessary because it helps keep my blonde, highlighted, or silver hair looking fresh and bright. Over time, my hair can start to pick up unwanted yellow or brassy tones, especially after washing, heat styling, or being out in the sun. The purple pigments in the shampoo help neutralize those warm tones, so my color stays cooler and more balanced.
I also like that it gives my hair a more salon-finished look between color appointments. Instead of my blonde looking dull or faded, it helps restore shine and makes my color appear cleaner and more vibrant. For me, that means I can maintain my hair color longer without needing to visit the salon as often.
Another reason I consider it necessary is that it fits easily into my regular hair care routine. I do not need extra complicated steps—just using it a few times a week makes a noticeable difference. It helps me protect the look of my color while keeping my hair looking polished and well cared for.
My Buying Guides on L’oreal Paris Purple Shampoo
When I started looking for a purple shampoo, I wanted something that could help tone down brassiness without making my hair feel dry or dull. L’Oréal Paris purple shampoo is one of the options I kept seeing, and after learning more about it, I realized there are a few important things I would check before buying. Here’s my personal buying guide to help make the choice easier.
1. I Check My Hair Color and Tone Needs
Before I buy any purple shampoo, I first think about my hair color. L’Oréal Paris purple shampoo is best for blonde, silver, highlighted, or lightened hair. If my hair has yellow or brassy tones, this type of shampoo can help neutralize them. If my hair is very dark, I know I probably won’t see much benefit.
2. I Look at the Formula Type
I always pay attention to the formula because some purple shampoos can be more drying than others. When I choose a L’Oréal Paris purple shampoo, I look for one that matches my hair’s condition. If my hair is already dry or color-treated, I prefer a formula that includes moisturizing ingredients so my hair still feels soft after washing.
3. I Consider How Often I’ll Use It
I don’t use purple shampoo every day. In my experience, using it too often can leave hair looking dull or slightly tinted. I usually buy it knowing I’ll use it once or twice a week, depending on how brassy my hair gets. That way, I get the toning effect without overdoing it.
4. I Check the Shade Strength
Not all purple shampoos work the same way. Some are stronger and can tone faster, while others are gentler. I like to choose based on how much brassiness I want to correct. If my hair is only slightly yellow, I go for a milder option. If the brassiness is noticeable, I look for a stronger toning formula.
5. I Think About My Hair Type
My hair texture matters when I choose a shampoo. If my hair is fine, I want something lightweight that won’t weigh it down. If my hair is thick, curly, or coarse, I usually look for a purple shampoo that also offers hydration, since those hair types often need extra moisture.
6. I Read the Instructions Before Buying
I always check how the product should be used. Some purple shampoos need to sit on the hair for a few minutes before rinsing, while others work more quickly. I prefer a product that fits into my routine easily, because that makes it more likely I’ll use it consistently.
7. I Compare Price and Size
When I shop for L’Oréal Paris purple shampoo, I compare the bottle size and price to see if it feels worth it. I like to think about how long one bottle will last based on how often I’ll use it. A slightly larger bottle can sometimes be a better value if I know I’ll keep using it regularly.
8. I Look for Reviews from Similar Hair Types
One of the most helpful things I do is read reviews from people with hair like mine. If someone has the same shade, texture, or dryness level, their experience helps me decide if the shampoo is likely to work for me too. I pay attention to comments about toning, softness, and scent.
9. I Pay Attention to the Scent and Feel
I know scent may seem small, but it matters to me because I use shampoo often. I also like a formula that lathers well and rinses out cleanly. If a shampoo leaves my hair feeling stripped, I usually won’t repurchase it, no matter how well it tones.
10. I Make Sure It Fits My Hair Care Routine
In the end, I choose a purple shampoo that works with my routine, not against it. I want something easy to use, effective on brassiness, and gentle enough to keep my hair looking healthy. L’Oréal Paris purple shampoo can be a good choice if I need regular toning and want a trusted drugstore option.
My final thought: If I’m buying L’Oréal Paris purple shampoo, I focus on my hair color, dryness level, and how strong I want the toning effect to be. That helps me choose a product that actually supports my hair goals instead of just sitting in my shower.
Final Thoughts
I’ve found that L’Oreal Paris Purple Shampoo is a simple and effective way to help keep blonde, highlighted, or silver hair looking fresh and bright. My main takeaway is that it can reduce brassiness while also fitting easily into a regular hair-care routine. Used consistently, it can make a noticeable difference in maintaining cooler, cleaner-looking tones.
Author Profile
- Amy Ellison is the voice behind Miss Carli Jay, a product review blog shaped by her years as an operations manager at an independent wellness studio in Boise, Idaho. Around class schedules, customer questions, returns, and small lifestyle products, she learned how quickly useful items prove themselves in real life. Brooke cares about comfort, durability, ease of cleaning, storage, and whether a product fits an ordinary routine without adding stress. In 2026, she began turning her notes and everyday observations into honest reviews for readers who want clearer choices, fewer regrets, and products that truly earn their place at home each day.
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